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The workshop will take place on Friday October, 2nd, from 9:00 to 17:30 in room AM S1 at the "Hörsaalzentrum" of the University of Lübeck. In the evening before the workshop, there will be a workshop dinner. We will meet at 19:00 on Thursday, October 1st, at the Holstentor. If you want to attend, please drop an email to:
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.
Program: - Daniel Michelis, Hendrik Send: Engaging Passers-by with Interactive Screens - A Marketing Perspective
- Jörg Müller: Traditional and Digital Signage
- Peter van Waart, Ingrid Mulder: Meaningful Advertising: The era of not to persuade, has just begun
- Bernadette Emsenhuber: Scent Marketing: Subliminal Advertising Messages
- Juliane Exeler, Markus Buzeck, Jörg Müller: eMir: Digital Signs that react to Audience Emotion
- Alois Ferscha, Wolfram Swoboda, Christoph Wimberger: En passant Coupon Collection
- Matthias Böhmer, Gernot Bauer: Selling the Aether - A New Billing Schema for Mobile Advertising
- Florian Alt, Alireza Sahami Shirazi, Max Pfeiffer, Paul Holleis, Albrecht Schmidt: TaxiMedia: An Interactive Context-Aware Entertainment and Advertising System
- Christian Küblbeck, Tobias Ruf, Andreas Ernst: A Modular Framework to Detect and Analyze Faces for Audience Measurement Systems
- Theodor Foerster, Arne Bröring, Simon Jirka, Jörg Müller: Sensor Web and Geoprocessing Services for Pervasive Advertising
- Boxian Dong, Bernhard Wally, Alois Ferscha: Toxenized Interaction Architecture
- Bernhard Wally, Alois Ferscha, Markus Lenger: Presence Sensing Billboards
- Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende: Modelling Missing Values for Audience Measurement in Outdoor Advertising using GPS Data
- Norman Höller, Johann Schrammel, Manfred Tscheligi, Lucas Paletta: The Perception of Information and Advertisement Screens Mounted in Public Transportation Vehicles
| Time | Program |
|---|
09:00
| Welcome & ice breaker | | 09:10 | - Daniel Michelis, Hendrik Send: Engaging Passers-by with Interactive Screens - A Marketing Perspective
- Jörg Müller: Traditional and Digital Signage
- Peter van Waart, Ingrid Mulder: Meaningful Advertising: The era of not to persuade, has just begun
- Bernadette Emsenhuber: Scent Marketing: Subliminal Advertising Messages
- Juliane Exeler, Markus Buzeck, Jörg Müller: eMir: Digital Signs that react to Audience Emotion
- Alois Ferscha, Wolfram Swoboda, Christoph Wimberger: En passant Coupon Collection
| 10:30
| Break | 11:00
| - Matthias Böhmer, Gernot Bauer: Selling the Aether - A New Billing Schema for Mobile Advertising
- Florian Alt, Alireza Sahami Shirazi, Max Pfeiffer, Paul Holleis, Albrecht Schmidt: TaxiMedia: An Interactive Context-Aware Entertainment and Advertising System
- Christian Küblbeck, Tobias Ruf, Andreas Ernst: A Modular Framework to Detect and Analyze Faces for Audience Measurement Systems
- Theodor Foerster, Arne Bröring, Simon Jirka, Jörg Müller: Sensor Web and Geoprocessing Services for Pervasive Advertising
- Boxian Dong, Bernhard Wally, Alois Ferscha: Toxenized Interaction Architecture
- Bernhard Wally, Alois Ferscha, Markus Lenger: Presence Sensing Billboards
| 12:30
| Lunch | 14:00
| - Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende: Modelling Missing Values for Audience Measurement in Outdoor Advertising using GPS Data
- Norman Höller, Johann Schrammel, Manfred Tscheligi, Lucas Paletta: The Perception of Information and Advertisement Screens Mounted in Public Transportation Vehicles
| 14:30
| Plenum: Identification of central research questions | 14:45
| Working in subgroups focusing on one specific issue, coming up with an actionable research plan | | 15:15 | Plenum: Presentation and discussion of results | 15:30
| Break
| 16:00
| Working in subgroups: concrete and small scale projects
“if I would have funding for a student I would suggest her/him to …”
| | 16:15 | Working in subgroups: concrete and large scale projects
“if I would have funding for 30 researchers over 5 years I would …”
| 16:30
| Plenum: Presentation of concrete project ideas
| 17:00
| Plenum: Workshop wrap-up and decisions on actions
| 17:30
| End of workshop
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