Pervasive Advertising and Shopping 2010
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Call for our Book on Pervasive Advertising:
============================================================================= CALL FOR CHAPTERS Book on Pervasive Advertising To appear in Springer HCI Series Chapter Proposal Submission Deadline: July 31, 2010 =============================================================================== We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries. We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Possible topics include: -New technology in mobile and digital signage advertising -Audience Measurement -Context Management and Personalization for Pervasive Advertising -HCI, Interfaces and Interaction Paradigms for Pervasive Advertising -Ethnographic or Sociological Observations -New Business Models for Pervasive Advertising -Privacy and Spam -New Advertising Paradigms. We believe that our research community has a responsibility to contribute towards the improved understanding of the implications of the synergy of Pervasive Computing and Advertising and whenever possible to play a leading role in shaping it in a positive and meaningful way. CHAPTER SUBMISSION We ask you to submit chapter proposals up to 8 pages, including an abstract that explains the contribution of the chapter and detailed outlines that summarize the contents of each section. Please make a choice whether your chapter is technological, strategic or ethnographical. All submissions will be peer-reviewed. More information can be found at http://pervasiveadvertising.org/ All submissions must be submitted via email to Florian Alt:
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All chapter proposals must be submitted in PDF in Springer LNCS format. TIMELINE * July 31, 2010: Deadline for Submission of Chapter Proposals * August 30, 2010: Notification of Proposal Acceptance * October 30, 2010: Deadline for Submission of Full Chapters * November 15, 2010: Notification of Chapter Acceptance * December 20, 2010: Deadline for Submission of Camera Ready Chapters EDITORS Jörg Müller, Deutsche Telekom Laboratories, hans-
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Florian Alt, University of Duisburg-Essen,
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Daniel Michelis, Anhalt University of Applied Science,
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Information about the 3rd Workshop in Helsinki, Finland:
Opening Keynote:
Jeremy Abbett, Creative Director, Tribal DBB: The New Scarcity
Closing Keynote:
Keith Cheverst, Lancaster University: Experiences with advertising on situated public displays in a rural village
The workshop on Pervasive Advertising and Shopping looks at the future of advertising and shopping from the perspective of pervasive computing. The workshop will join the workshop series of Pervasive Shopping and Pervasive Advertising. Advertising as the communication of sponsored messages to inform, convince, and persuade to buy and shopping as examination and purchasing of goods are intrinsically linked. As more power in the market is shifted to the consumers, aspects like brand experience, word of mouth, and audience measurement gain importance. The emergence of pervasive computing technologies such as mobile devices, ubiquitous digital displays, and a variety of location system as well as tracking tools, raises novel opportunities and challenges for advertising and shopping. This workshop bases upon the results from the previous workshops. It aims at providing a foundational structure for the field and tries to outline a roadmap for further research and deployment challenges in this domain.