Workshop Program

Time	Preliminary Program
09:00	Welcome & introduction to the workshop
09:05	Introduction: Each participant presents himself and one research question she/he is most interested in for Pervasive Advertising
09:30	Opening Keynote: The new scarcity - Jeremy Abbett, Tribal DBB
10:00	Coffee Break
10:30	Presentations I Rui José and Ana Soares Towards new advertising models for situated displays Thomas Liebig, Hendrik Stange, Dirk Hecker, Michael May, Christine Körner, and Urs Hofmann A General Pedestrian Movement Model for the Evaluation of Mixed Indoor-Outdoor Poster Campaigns Gilbert Beyer, Florian Alt, Stefan Klose, Karsten Isakovic, Alireza Sahami Shirazi, Albrecht Schmidt Design Space for Large Cylindrical Screens Jörg Müller, Lena Wickenkamp, Denise Paradowski Why do Shop Owners install Digital Signage? Paul Holleis, Gregor Broll, Sebastian Böhm Advertising with NFC Quang Nhat Nguyen and Phai Minh Hoang Push Delivery of Product Promotion Advertisements to Mobile Users Harley Geiger Building the Digital Out-Of-Home Privacy Infrastructure Were Oyomno, Pekka Jaappinen, and Esa Kerttula Privacy preserving architecture for context-enhanced personalised pervasive screens
12:00	Lunch break
13:00	Presentations II Stefan Rapp LumEnActive and pervasive digital signage projection Lübomira Spassova, Gerrit Kahl, and Antonio Krüger User-adaptive Advertisement in Retail Environments Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, and Anirban Basu Deploying Ubiquitous Computing Applications in a Farmers' Market Erica Dubach Spiegler, Florian Michahelles Field Experiment of Social Network Content on Public Displays in Small-Space Retail Shops Gilbert Beyer, Max Meier Interactive Advertising Jingles: Using Music Generation for Sound Branding
14:00	Coffee Break
14:30	Plenary Discussion Identifying the central research questions based on the presentations
14:50	Working in 4 subgroups focusing on one specific question
15:15	Remixed Teams: Working in 4 subgroups focusing on one specific question
15:40	Presentation of research questions
16:00	Closing Keynote: Experiences with advertising on situated public displays in a rural village - Keith Cheverst, Lancaster University
16:30	End of workshop and transfer to the Pervasive 2010 keynote and reception at the stock exchange, Fabianinkatu 14.

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